Apple or Samsung? Chevy or Ford? Everyday we make dozens of choices, often times between two almost equivalent options. But after we make our choices, we'll sometimes start to wonder if we actually made the right choice. In order to stop feeling bad, we'll look to all the positives of the thing we did buy and all the negatives of the thing we didn't choose. If we don't follow this process and stay stuck in the bad feelings then we experience post-decisional dissonance. Today on the podcast I speak with Hassan Ahamed about decision-making, the brain and what happens after we make a decision.
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The Neuroscience of Decision-Making
Maintool - Making all watches smart
Music is provided by http://freemusicarchive.org/ - Gabriel Vigliensoni - "Animaux" and offered by the Creative Commons License
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